Recently, the Korean automaker ramped up their partnership with the league after they have become an "Official Partner" of 16 NBA teams. This move by the automaker is its first collaboration with teams in four major league sports in the country.
According to The Auto Channel, Kia Motors is now an "Official Partner" of the Atlanta Hawks, Boston Celtics, Denver Nuggets, Indiana Pacers, New York Knicks, San Antonio Spurs and Seattle SuperSonics. The automaker is also a "Proud Partner of the Charlotte Bobcats, Chicago Bulls, Cleveland Cavaliers, Golden State Warriors, Orlando Magic, Philadelphia 76ers, Phoenix Suns and Portland Trail Blazers. The Korean contingent is also named the "Official Vehicle" of the Miami Heat.
This move by the Korean automaker though seems to indicate that the automaker is moving in a direction where they are positioning themselves to be somewhat an icon that will be associated with the NBA.
KMA and Kia Motors Manufacturing Georgia president Byung Mo Ahn said that the automaker is indeed proud with its association with the league. "Kia is proud to be a part of such a distinguished organization that also is a perfect fit for our youthful, energetic brand and our dynamic vehicles," said the CEO.