Thursday, July 19, 2007, posted by Auto Rider at 8:20 PM


German automaker Mercedes-Benz has strong ties with Formula One and it is banking on the popularity of the sport’s drivers for its new TV ad. The said television commercial will feature Vodafone McLaren Mercedes’ Lewis Hamilton and Fernando Alonso as well as former McLaren driver and world champion Mika Hakkinen.

In the Mercedes-Benz TV ad, Hamilton and Alonso will reveal that they have racing in their blood. “Fernando Alonso and Lewis Hamilton have a passion for auto racing,” said Norbert Haug, the head of Mercedes-Benz Motor Sports. A sneak preview of the commercial will be aired at the Mercedes-Benz Internet TV at www.mercedes-benz.tv on the 20th of this month. “The idea for this commercial originated in our brand philosophy,” said Dr. Olaf Göttgens, the Vice President for Brand Communications Mercedes-Benz Passenger Cars. "Motor sports embody the passion that characterizes Mercedes-Benz.”

The commercial is said to have a twist at the endings since Hamilton and Alonso will be outdoing each other most of the time. That is where Hakkinen comes in. At the end of the commercial, Hakkinen will outdo both Alonso and Hamilton in their contest in a sauna.

 
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