The legendary F-150 has been the best-selling pickup for 31 years now. But F-150 is now facing a serious competition in the 2009 Dodge Ram.


The 2009 Dodge Ram was launched at this year’s North American International Auto Show. With a throng of American cowboys riding on their horses alongside a herd of cattle, the Ram was flaunted outside the front door of the Cobo Center in Detroit.

The 2009 Ram boasts of higher fuel efficiency and more horsepower. Additionally, the new pickup is equipped with loads of features that other rivals failed to offer. The features include storage bins, dubbed the Ram Box, built into the sides of its bed area.

Other auto features include heated and cooled front seats; heated rear seats, ventilated front seats, memory seats with power lumbar, dual-zone climate control, steering wheel, and a 10-speaker surround sound audio system.

The Ram will also be offering three engine choices. Engine options include a 3.7-liter V6, a 4.7-liter V8 and a 5.7-liter HEMI V8 for the high-end model. The HEMI engine generates 35 more horsepower than the previous model with 380. What’s more, fuel efficiency of the new pickup was increased to produce a more captivating version.

"This is an all-new truck. It's all-new design, new features. All kinds of new storage," said Dan Bodene, Chrysler’s body-on-frame specialist. "We significantly upgraded the interior. One of the other new features for the '09 is the coil spring rear suspension, which is a first in the pickup segment."

"Depending on how you option the vehicle, you can get everything from an AM/FM radio with CD player to Sirius backseat satellite TV," Bodene said. "There's DVD available. MyGIG entertainment system is available. You can have almost anything you want in it. We've got our signature Ram design. Compared to previous trucks, we think it's a little more aggressive this time around. A lot of features built into the design have helped the aerodynamics. We've got best in class aerodynamics on this truck. It's a .419 coefficient of drag. Our previous truck was .463 in comparison.”

The 2009 Ram, which will be manufactured in Warren, Mich. and St. Louis North plants, will hit showrooms this fall.

The Mazda Motor Corp. has launched its four-door, four-seater sports coupe RX-8 at this year’s North American International Auto Show with a serious bang. The new generation coupe boasts of a refreshed styling and an improved performance to wow more auto enthusiasts.

The Japanese automaker restyled the front and rear bumpers, wheels, headlights, and LED taillights while retaining the traditional rear-hinged rear doors. What is more, the automaker made the exhaust pipes and alloy wheels bigger than the previous model.

The RX-8 entertained a stiffened body by using a bar between the front suspension towers. Aside from enhancing stability of the car, it is also resorted to improve handling. The gearing was also modified to make the car even faster.

"Dating back to the Cosmo Sport released in 1967, every sports car ever developed by Mazda has had the same fundamental mission - to provide car lovers with a vehicle that's fun-to-drive, exciting to look at and easy to own," said Tetsu Nakazawa, Mazda North American Operations' RX-8 vehicle line manager. "The new RX-8 embodies that mission, conveying the unique and distinctive Mazda brand DNA to the fullest."

To make the revision catchier, Mazda’s pool of engineers zeroed in on innovation in three areas – styling, packaging and performance. "The enhancements made to RX-8's exterior, interior, packaging and performance takes it to a whole new level of visual and driving excitement," added Nakazawa.

Also, a flagship new sport package of the car will also be available. This will include a sport-tuned suspension, a body kit (with a new front bumper and side sills as well as fog lights and high-performance tyres) and Recaro front seats with leather side bolsters, reported Reuters.

The revised models are expected to go on sale in the United Kingdom in the summer. According to the maker prices and specifications will be announced nearer the time.

"You will see this design philosophy in the future," von Holzhausen said last Wednesday at the AutoWeek Design Forum. “If Mazda doesn't evolve and reinvent its "skin," it runs the risk of becoming obsolete. Look at BMW. They recreated their skin. It was controversial but now they are selling more cars because of it.”

At motors shows like the North American International Auto Show, automakers either showcase concept vehicles which are equipped with high technology features or design concepts which may be used by latter models. Lincoln unveiled the MKT concept at the ongoing NAIAS.


What powers the MKT concept vehicle is a 3.5-liter V6 EcoBoost engine which is turbocharged. This is what Ford has been tinkering with in the past as part of its dedication to create more eco-friendly engines. According to the automaker, the engine used by the MKT concept produces power equivalent to that produced by a much larger V8 with the same fuel efficiency as an ordinary V6 engine. The engine is complemented with an advanced engine technology which includes electric power steering, aerodynamic enhancements, advanced transmission, and weight reduction.

Along with the unveiling of the MKT concept, Ford announced that they will be using the MKT's engine on half a million units of Ford, Lincoln, and Mercury vehicles within the next five years. These engines though will only be available in North America.

Mark Fields, the president of the Americas at Ford, had this to say: "EcoBoost engines can deliver better fuel economy and performance on a full range of vehicles, from small cars to large trucks. The Lincoln MKT concept offers the comfort of a luxury sedan, the spaciousness and flexibility of a full-size utility and the performance of a sporty roadster - executed with new technologies and materials that make it as environmentally friendly as it is elegant. The Lincoln MKT concept is understated but powerful - inside, outside and under the hood."

The space inside the Lincoln MKT is one of its best points of interest. As Americans favor vehicles with large interiors, it is not surprising that Lincoln's MKT was designed with enough space. Peter Horbury, the executive director of Design of The Americas at Ford, said: "We envisioned this concept as a modern grand tourer, really a Learjet of the road. With the Lincoln MKT concept, you find a premium utility that could as easily accommodate a businessperson slipping into the back seat on the way to his or her next meeting in the chaos of Manhattan as a family packed up for a weekend getaway to the coast."